The toy industry is at a crossroads, with two distinct paths emerging on either side of the Channel.
The European Union has already set its course with the Digital Product Passport (DPP), mandated by the new Toy Regulation (2023/1642). By 2030, every toy on the market will need a digital passport to track compliance, materials, and supply chains—adding complexity and cost for manufacturers.
Meanwhile, the UK is consulting on a more flexible approach, focusing on strengthened enforcement powers (recalls, penalties) and adaptability for online marketplaces and global supply chains. But one thing is clear: digital traceability is the future, whether through the DPP or another system.
💰 The Cost of Compliance – and the Risk of Inaction
For SMEs, the DPP isn’t just a regulatory hurdle—it’s a financial and operational challenge. From developing digital passports to cybersecurity risks, the stakes are high. And in a world where digital threats can cripple businesses overnight, can we afford to expose our data without ironclad protection?
💥 Are We in a Digital War?
Cyberattacks aren’t just disruptions—they’re weapons. If we won’t call it a war, we must at least ask: Should we hand our data to actors who aim to undermine, impoverish, or even destroy us?
🔍 Two Systems, One Goal: Safety, Transparency, and Survival
Whether in the UK or EU, the challenge is the same: balancing innovation, compliance, and security in a global market—without crushing SMEs.
The good news? You don’t have to face this alone.
Colemoi UK offers expert support to prepare your Digital Product Passport at the best cost, helping you stay compliant, competitive, and secure.
The UK’s public consultation runs until June 23, 2026—your voice can shape the future. But preparation starts now.
📌 Get ahead of the curve:
👉 Prepare Your DPP with Colemoi UK
